“Writing for Humans and Robots” — A Modern “The Elements of Style” for Creating Online Content

4 min read
By: Maddy Osman

Today, a book nearly two years in the making officially launches! Writing for Humans and Robots: The New Rules of Content Style is officially live in both Kindle and print editions.

Writing for Humans and Robots launch

Digital Marketers Praise “Writing for Humans and Robots”

The book comes recommended by expert marketers that include:

How To Support the Book Launch

There are a few ways you can help support the launch:

  1. Buy the book
  2. Help spread the word
  3. Join the live book launch party

How Buying the Book Helps the Launch

Amazon’s algorithm reads some significance into launch day sales and other early sales. The more support we can get for the book launch early on, the better it will do (and the more readers we will reach) long-term.

Consider buying a copy for yourself, your team members, and friends or colleagues who create content.

Buy the book on Amazon in Kindle or print edition >>

Take note that there’s a special bonus for you if you purchase 10+ copies of the book.

Speaking of bonuses, there are some pretty useful templates from The Blogsmith’s content creation process that come packaged with the book:

blogsmith book bonuses

Later on, once you’ve had a chance to read the book, consider returning to the Amazon listing and leaving a review. It helps the book reach more people and helps potential readers understand if this book is something they’d like.

How Sharing the Book Helps the Launch

A successful book launch is all about reaching a critical mass. The more people who know about the book launch, the more initial interest we can generate for buying and reading it!

Can you help spread the word?

Here’s the easiest way to share news of the book launch:

Share a Click-to-Tweet about the book launch >>

Here are some additional social sharing options (feel free to get creative!):

Join the Live Book Launch Day Party

The live party has already happened at this point! 

Catch the replay:

About the Book: “Writing for Humans and Robots”

Here’s the Amazon description about the book:

Your audience’s time and interest are in low supply. Connect with your reader faster while reducing energy wasted on edits.

Writing for a global internet audience presents many challenges. The most pressing is writing for both humans and search engine spider robots. Communicating with both involves a thoughtful content strategy and writing style guide that doesn’t compromise either user’s needs.

It’s difficult to write and design with consistent style and formatting without concrete content rules to follow. Whether you’re a seasoned writer, new to the craft, or trying to get your team to follow a uniform approach—this book can serve as the foundation for building a coherent, on-brand reader experience with your content creation efforts. By setting actionable standards, you’ll improve the strength of your message and professional reputation to help achieve your business goals.

Founder and CEO of The Blogsmith content agency, Maddy Osman, wrote Writing for Humans and Robots as a modern-day homage to The Elements of Style for content creators, also expanding on the AP Stylebook’s rules to address the unique needs of an online audience.

In this book and style guide reference, you’ll learn how to balance optimizing for search engines while appealing to human readers in terms of:

  • Intentionally choosing words.
  • Writing compelling titles and descriptive subheadings.
  • Formatting and improving readability for lists, links, images, and numbers.
  • Telling stories in content.
  • Using foundational references like the AP style guide to customize your unique brand writing style guide.
  • Understanding search intent as an important part of your content strategy.
  • Establishing a writing process for content creation that includes researching, outlining, drafting, and editing.

…and much more, with 22 chapters total.”

Get a copy on Amazon in Kindle or print edition >>

And here are some Twitter threads that dive deeper into the book’s subject matter:

“Writing for Humans and Robots” in the Media

Author Maddy Osman has been sharing topics from the book across a number of media outlets, including:

…and many other webinars, podcast interviews, and fun conversations.

Check out all book media mentions >>

Final Thoughts: “Available Now: Writing for Humans and Robots”

Today is an exciting day for The Blogsmith content agency and its founder Maddy Osman. We’re excited to share a deep dive into our writing process and The Blogsmith Style Guide.

Show support for the launch by purchasing the book on Amazon and sharing the book with your social media friends (such as with this Click-to-Tweet).

Thanks so much to everyone who helped make this book launch possible!


Maddy Osman

The Blogsmith

Maddy Osman is the author of Writing for Humans and Robots: The New Rules of Content Style. She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Her efforts have earned her a spot in BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.

Join the Discussion

Your email address will not be published. Required fields are marked *