10 Best SaaS Content Marketing Agencies To Elevate Your SaaS Brand
Modern customers spend 6 hours and 40 minutes every day on the internet. As a SaaS brand, you need an online presence to build relationships with these customers, communicate your offerings, and sell your products and services.
However, building that online presence in a way that effectively accomplishes business goals takes a fair amount of effort due to time-intensive tasks, such as keyword research, content optimization, and content creation. To be effective, you’ll need to rely on an outside content partner to support your growth strategy.
That said, it can’t be just any marketing agency. You need a content partner who knows your industry inside and out since a 2023 survey by Demand Gen Report found that 72% of business-to-business (B2B) customers look for content relevant to their specific topic area.
To help you find a content partner that’s the right fit, we’ve listed the top 10 SaaS marketing agencies.
Best SaaS Content Marketing Agencies
- The Blogsmith
- Omniscient Digital
- Optimist
- Animalz
- Grow and Convert
- Growth Machine
- Grizzle
- Minuttia
- Campfire Labs
- Siege Media
1. The Blogsmith
Best SaaS content marketing agency for: Brands looking for a single agency to grow their traffic, increase their revenue, and create thought leadership content.
Based in: Denver, Colorado
Services offered: Search engine optimization (SEO) strategy, content creation and optimization, case studies, e-books, white papers, website copy, performance reporting, content strategy, competitor analysis, SEO audits, backlink services, and content management system (CMS) uploads
Industry expertise: Web hosting, software technology, human resources, marketing and sales, and finance and taxation
Major SaaS clients: HubSpot, Klaviyo, Clearscope, Bluehost, Liquid Web, Hourly, GetResponse, Cin7, and Truework
The Blogsmith is an all-in-one SEO and content agency for SaaS brands looking to grow their organic traffic presence in the search results, showcase themselves as industry experts, move prospects through the sales funnel, and increase their revenue.
By partnering with The Blogsmith, you get a one-stop solution for all your content marketing needs. You can count on us to handle the legwork of analyzing your competitors, crafting winning content strategies, and building an active, impactful presence across the web.
In fact, we’re one of the few agencies that assist brands with their content needs from start to finish — from competitor analyses and content strategy to topic ideation, keyword research, and all the way to CMS uploads. So, you can scale up your content efforts without overburdening your marketing team.
In addition, The Blogsmith excels in creating persuasive sales assets — including e-books, infographics, and white papers. With the support of our seasoned content strategists, proficient writers, and detail-oriented designers, you get high-caliber content that aligns with your brand’s guidelines and resonates with your audience.
Plus, everything The Blogsmith does aligns with SEO best practices, as our process is continuously developed by Maddy Osman, a content marketer with years of experience and ranked among the top 100 content marketers by BuzzSumo and Semrush.
We also take pride in our ability to serve customers in different industries and traditionally tricky niches. With our technically inclined team, we actively pursue learning new concepts, refine our SEO strategies for niche industries, and establish meaningful connections with target customers.
Lastly, due to the flexible ways we work with brand teams, The Blogsmith meets the needs of SaaS businesses across the board. Enterprises like HubSpot, Bluehost, and Liquid Web depend on us for consistent content creation. And startups like Hourly get help building their organic presence.
Do we sound like your ideal content partner? Contact us to start working toward growth.
Pricing: Our minimum engagement to get our best per-piece pricing starts at $5,000/month. For those interested in strategy or distribution, those engagements start at $7,000/month. Get in touch for a custom package.
2. Omniscient Digital
Best SaaS content marketing agency for: Brands looking for expertise in the artificial intelligence (AI) niche.
Based in: Austin, Texas
Services offered: SEO strategy, content creation and optimization, link building, and technical SEO
Industry expertise: Software technology, content marketing, AI-driven content creation, and AI-based translation and localization
Major SaaS clients: SAP, Adobe, Hotjar, Jasper, AppSumo, and 360Learning
Omniscient Digital is an organic growth agency that helps SaaS brands increase their online presence by leveraging content and SEO. It brings together marketing experts from HubSpot, Shopify, and Workato with years of experience to help your brand grow its customer base.
Omniscient Digital focuses on the long-term growth of SaaS businesses by creating a sales pipeline from start to finish with content pieces for customers in different lifecycle stages. For example, Omniscient Digital can help you publish blogs to get organic traffic and conversion-focused assets for moving customers along the buyer’s journey.
Given Omniscient Digital’s existing clientele, it suits SaaS brands in the AI niche looking to grow their reach.
Pricing: Full-service engagements start at $10,000/month.
3. Optimist
Best SaaS content marketing agency for: B2B and business-to-consumer (B2C) funded SaaS startups looking to leverage product-led marketing.
Based in: Denver, Colorado
Services offered: SEO strategy, content creation, content optimization, and link building
Industry expertise: Software technology, consumer rights, e-commerce, and finance
Major SaaS clients: HelloSign, Submittable, and Contentstack
Optimist is a full-service SaaS content marketing agency for growth-stage startups. It helps brands scale up their marketing efforts with a pipeline that includes content strategy, creation, and promotion; graphic design; and CMS uploads.
Plus, to ensure all that content pays off, Optimist opts for a full-funnel approach to SaaS marketing. In other words, it formulates a strategy to help SaaS brands move more qualified leads down the sales funnel by addressing relevant content needs.
Optimist specializes in product-led marketing, where product trials are the name of the game. It can help your SaaS brand build an audience with evergreen content, educate buyers about your offerings, and encourage signups using product comparisons.
That said, if your SaaS company deals with enterprise customers and relies on the sales team to close the deal, you may be better off with another content marketing agency because Optimist doesn’t consider itself a great fit for sales-led marketing campaigns.
Beyond its SEO services, Optimist also runs a hub for marketing folks in the form of Top of the Funnel, where leading experts contribute to the ongoing content marketing conversation and help other marketers with their problems.
Pricing: Full-service engagements start at $10,000/month.
4. Animalz
Best SaaS content marketing agency for: Established B2B brands looking for an agency that offers email and social media marketing, as well.
Based in: New York, New York
Services offered: SEO strategy, content creation, white papers, e-books, website copy, case studies, newsletters, social media, video scripts, and link building
Industry expertise: Communication and AI-based tools, software technology, e-commerce, and online learning
Major SaaS clients: Airtable, GoDaddy, Google, Amazon, and Twilio Segment
Animalz is a full-service SaaS content marketing agency for startups, venture capital (VC) firms, and enterprises. It offers various complementary services, including content strategy and outreach and social media management.
Animalz specializes in helping businesses establish themselves as thought leaders in their industry by creating well-researched, long-form content. Plus, you can rely on Animalz to develop e-books, whitepapers, and landing pages to generate leads.
Besides the typical SaaS content marketing services, Animalz helps with email marketing, newsletter creation, and social media copy. You can rely on its experts to craft compelling copy to win social media engagement, higher open rates, and increased conversions.
Due to its experience working with a wide variety of companies, Animalz is well-suited to fulfill the content needs of businesses of all sizes. That said, Animalz’s services can be expensive for startups in their initial growth stages.
Pricing: Starts at about $2,000 per blog post, but you can contact the team for specific details.
5. Grow and Convert
Best SaaS content marketing agency for: B2B and B2C SaaS startups looking for both SEO and pay-per-click (PPC) services.
Based in: San Francisco, California
Services offered: SEO strategy, content creation and promotion, link building, performance reporting, and PPC services
Industry expertise: Marketing automation, lead generation, software technology, content marketing, and time tracking
Major SaaS clients: Yelp, Crazy Egg, Leadfeeder, Clearscope, Stacker, and Exploding Topics
Grow and Convert is a SaaS content marketing agency focusing on bottom-of-the-funnel (BOFU) content. It chases high-converting topics to get your SaaS leads, sales, and demo requests in the immediate time frame.
Grow and Convert operates off the principle that BOFU content is more important than top-of-the-funnel (TOFU) content for getting high-quality leads that convert. Instead of crafting content around keywords that attract a large traffic volume, it bases its strategy around search terms with a maximum chance of converting.
Besides that, rather than creating bland content, Grow and Convert will interview your experts to create informative articles that address the unique pain points of the target audience.
To compensate for the low TOFU content, Grow and Convert promotes pieces via paid ads and outreach. As a result, it can help you kick-start your content strategy without requiring an extensive amount of TOFU pieces.
Finally, Grow and Convert ensures you know what you’re getting from its services by tracking how many conversions your content brings to your SaaS brand every month.
Pricing: Full-service engagements start at $10,000/month. That said, like The Blogsmith, Grow and Convert offers its best pricing when you invest in consistent projects, letting you start at $8,000/month with a year commitment.
6. Growth Machine
Best SaaS content marketing agency for: B2B and B2C SaaS brands looking for content written by subject matter experts.
Based in: Austin, Texas
Services offered: SEO strategy and audits, content creation, and link building
Industry expertise: Fintech, software technology, kitchen space, and human resources
Major SaaS clients: Yummly, Greenlight, Brex, and Adobe
Growth Machine is a SaaS marketing agency for startups, growing brands, and Fortune 500 companies. Its offerings include SEO audits, content creation, and link building.
Growth Machine is known for its extensive pool of writers. Unlike other content marketing agencies, which pick from their team of 15-30 contracted writers, Growth Machine keeps a database of 7,000+ niche experts it can lean on to produce content that reflects your SaaS brand.
Growth Machine’s editorial team reviews your website, brand voice, and target audience to pinpoint the ideal writer’s profile — writing style, research process, and educational background. As a result, you get subject matter experts instead of run-of-the-mill content creators.
Pricing: Available via quote.
7. Grizzle
Best SaaS content marketing agency for: B2B and B2C SaaS brands in marketing niches looking for long-form content for building authority.
Based in: London, United Kingdom
Services offered: SEO strategy; content creation, audits, and optimization; benchmark reports; guest blogging; link building, and technical SEO
Industry expertise: Marketing automation, content marketing, lead generation, and web hosting
Major SaaS clients: Pipedrive, Semrush, Wynter, and Brandfolder
Grizzle is a full-service content marketing agency for SaaS brands looking to build thought leadership, attract organic traffic, and generate conversions. Its services include everything from content ideation to content promotion, so you can rely on it as your external content team.
The Grizzle team is well-versed in all things SEO — which is further backed by big industry players like Semrush relying on it for their content needs.
Plus, Grizzle was also home to Erica Schneider, who taught many writers about creating engaging web content and is now doing her own thing elsewhere. So, with Erica’s former teammates, you can rest assured that your SaaS brand is in good hands.
Pricing: Available via quote.
8. Minuttia
Best SaaS content marketing agency for: Growth-stage businesses looking for evergreen content to get more eyes on their products.
Based in: Tallinn, Estonia
Services offered: SEO strategy, content creation and audits, podcast production, and link building
Industry expertise: Content marketing, learning platforms, and collaboration tools
Major SaaS clients: Visme, Toggl, Docebo, and Responsa
Minuttia is a full-service content marketing agency for B2B SaaS companies looking to grow their recurring revenue, organic traffic, and brand awareness. Its services include content creation and audits, SEO strategy, and promotion.
Beyond the essential SEO offerings, Minuttia believes in upskilling your marketing team. Instead of gatekeeping its tools, processes, and templates, it shares everything it knows throughout the partnership to help your SaaS brand make content marketing an in-house competency.
Besides offering assistance with thought leadership content, branded newsletters, and expert-led blogs, Minuttia can help you speak to your target audience via podcasts. You just need a voice behind the mic, and Minuttia handles the rest.
Pricing: Available via quote.
9. Campfire Labs
Best SaaS content marketing agency for: B2B SaaS brands looking to build an audience via storytelling.
Based in: Boulder, Colorado
Services offered: E-books, data reports, thought leadership content, podcasts, case studies, and microsites
Industry expertise: Project management, human resources, and software technology
Major SaaS clients: Dropbox, Asana, Notion, and Calendly
Campfire Labs stands out as a SaaS content marketing agency that relies on story-driven, high-quality content. Instead of pumping out generic pieces, it helps your brand leave a mark by creating original stories and long-form content.
Campfire Labs offers assistance with e-books, microsites, podcasts, case studies, and expert-led content. Its team interviews subject matter experts, gets multiple perspectives, and develops content pieces customers will want to share with their peers.
While Campfire Labs offers a specific service, you can rely on it to develop lead magnets, generate brand awareness, and showcase your thought leadership.
Pricing:
- One-off projects start at $15,000.
- Recurring projects — regular blogs, monthly podcasts, or quarterly e-books — start at $5,000-10,000/month.
- Flexible retainers start at $5,000-10,000/month.
10. Siege Media
Best SaaS content marketing agency for: Brands seeking result-driven content across diverse regions and languages.
Based in: San Diego, California
Services offered: SEO strategy; content creation, audits, and localization; graphic design; link building; and technical SEO
Industry expertise: Project management, fintech, e-commerce, cybersecurity, AI, automation, and video hosting
Major SaaS clients: Asana, HubSpot, Zapier, Zendesk, and Clearbit
Siege Media is an industry-leading content marketing agency that serves various industry segments, including SaaS, e-commerce, and fintech. It’s a full-service partner with services ranging from SEO strategy to content promotion.
What sets Siege Media apart from its competitors is its seasoned marketers. With over a decade in the SEO landscape, it houses experienced writers, editors, and managers to help you avoid rookie marketing mistakes.
Besides that, Siege Media leverages keyword opposition to benefit (KOB) analysis — keywords are ranked based on their potential benefits and search competition — to pick and choose topics that translate to business value for your SaaS brand as soon as possible.
In addition to the typical SEO offerings, Siege Media offers content localization. In other words, you can rely on the agency to transcreate brand messaging from one language to another to maintain its tone, context, and intent.
Pricing:
- Full-service engagements start at $8,000 per month.
- Content strategy deliverables start at $12,000-$30,000.
How To Decide on Your Ideal B2B SaaS Agency
Due to the extensive experience, SEO expertise, and industry knowledge of the above-listed SaaS content marketing agencies, you can’t go wrong by opting for any of them. That said, you might see comparatively better results by picking an agency that’s more relevant to your business.
Evaluate Your Needs
Before seeking a content partner, you need to do a self-assessment to understand what you need from a SaaS content marketing agency.
- Short term vs. long term: If you’re after long-term growth, you may invest in content across the customer lifecycle to develop a sales pipeline — including thought leadership content, landing pages, and comparison blogs.
Alternatively, if you need results immediately, you’ll need to invest in marketing campaigns with BOFU content and paid ads. - Sales-led or product-led: If you’ve got a freemium business model where your product does the talking, your content marketing strategy will revolve around the product. In contrast, if you want your sales team to take over after the conversion, you’ll need to focus on the service.
- Business stage: Do you have an annual recurring revenue of over $15 million or have secured a Series A or higher funding? You can sign up recurring retainers with a SaaS content marketing agency. Otherwise, you may benefit from one-off projects or flexible retainers.
Check Out the SaaS Agency’s Offerings
Does the agency offer everything you need? In SEO, it’s better to opt for a single agency instead of multiple agencies for different SEO tasks because collaboration can be difficult.
For instance, suppose you partner with an SEO agency for keyword research, technical SEO, and competitor analysis and a SaaS content agency for content production. In that case, your marketing team will need to coordinate the process since the agencies won’t interact.
On the other hand, opting for an agency that can address all your content needs will help you avoid struggles with misaligned voices in different pieces and get you through the entire content pipeline process without overwhelming your in-house team.
Look for Relevant Industry Expertise
If you’re speaking on business taxation in the U.S., your writers should know their way around W-2 forms, 1099 workers, overtime laws, and exempt vs. nonexempt employees. If not, you’ll alienate (rather than engage) your target audience.
So, look for SaaS agencies that have worked in your niche. If that’s not possible, prioritize agencies with processes to get up to speed in your niche and journalistic skills for interviewing subject matter experts.
For example, at The Blogsmith, we have a set framework for getting insights from industry experts. We do in-depth research, ask audience-relevant questions, and follow up with targeted queries to get original, helpful content for your readers.
Identify Additional Perks
Besides the basic SEO services, such as content strategy, creation, and promotion, you’ll also find that a few of the agencies offer a range of additional services.
For instance, one agency could help you with graphic design, CMS uploads, and competitor analysis, saving you from hiring an additional resource in-house. And another agency might have industry connections to help you prepare BOFU-targeted content, like case studies.
Beyond that, you may encounter perks like infographics, templates, e-books, shareable assets, and article refreshes. Consider prioritizing an agency with diverse offerings to get all of these perks under one roof.
Check for Compatibility
Once you’ve narrowed down your list of options, it’s time to see which agency is most compatible for you.
Typically, you can do this by consulting with each agency and seeing how they pan out. Check if the agency’s culture and mission aligns with your expectations. Plus, evaluate whether the agency promises any results within your desired timeframe.
Finally, consider having a pilot project to see if the agency can work with your brand, understand your needs, and address your problems.
Get in Touch With Our SaaS Content Marketing Experts
If you’re looking for a reliable content marketing agency that ticks off the key requirements on your checklist, consider The Blogsmith. With diverse content offerings, a team of subject matter experts, and a leading content marketer at the helm, The Blogsmith ensures your SaaS brand will connect with your target audience.
