6 Ways a Style Guide Can Level Up Your Content
Maddy Osman November 2, 2022
Looking to produce content with a more consistent brand voice? Find out why you should use a writing style guide and how it helps your brand.
Done-For-You
DATA-DRIVEN CONTENT WRITING & STRATEGY FOR B2B TECHNOLOGY BRANDS
Your Extended Content Marketing Team
The Blogsmith was initially founded by Maddy Osman in 2016 as a freelance business.
Today, The Blogsmith operates as an SEO content agency made up of multiple writers and editors, who all follow a tried-and-true process for creating relevant, rankable content.
How it Works
SEO Content Writing
What’s it like to work with the team at The Blogsmith?
Here’s what you need to know, in three steps:
Place an Order
When you’re ready to start, you’ll place an order for new content and we’ll collaborate until we land on a great topic based on your audience and goals — backed by keyword research data.
Receive Progress Updates
We’ll assign the best-fit writer to the task, as well as an expected delivery date. We always aim to under-promise and overdeliver.
Relax — We've Got This
We’ll take care of everything necessary to take your article from concept to published work (including an upload to your CMS) while you focus on other mission-critical business activities.
Three different people will review an article draft before you see it.
When you work with the team at The Blogsmith, you can breathe a sigh of relief — your SEO content strategy is completely HANDLED, from start to finish.
Make an Impact with Content
Why should your company bother with SEO content? The reasons are endless:
- To help users understand how to best use your product or service
- To answer relevant questions that users are searching for
- To demonstrate expertise and your connection to the industry you serve
Here are some of the most common questions people ask before working with us:
For articles up to 1000 words, turnaround time is 7 business days from the date it’s commissioned. If you need quicker turnaround, inquire about packages and pricing.
We love working with agencies!
We offer ghostwriting rates/white-labeling if you want our help behind the scenes but we’re also happy to work directly with clients if that makes things easier on your team.
After spending many years working at various marketing agency jobs, Maddy understands how to manage client relationships with panache and professionalism and has built out The Blogsmith team and our processes accordingly.
We can assist with a CMS upload for an additional charge. We’ll even make sure we get to green on Yoast!
Keep scrolling for more details about pricing and inclusions.
We Have the Coolest Clients
..And they say the nicest things about working with us:
"Maddy is an expert connector, creator and promoter. Together, these skills make her an excellent collaborator on any content or social media related project. In an industry that moves fast, Maddy has no trouble keeping up. Don't ever miss an opportunity to meet with or work together with her."
Andy Crestodina
Orbit Media Studios
"Maddy's what I use as an example for other writers. Give her a topic, and she'll come back with a massive and well-researched outline for approval, before proceeding to finish it up. Her grammar is perfect and her posts always rank well in Google for the topics/keywords given."
Brian Jackson
Kinsta
"Maddy has authored the most impactful of all of our blog posts! Her work is outstanding - professional, timely, and packed full of expertise. I highly recommend Maddy as an author, SEO and WordPress expert, and content strategist. Thank you, Maddy, for all that you've done to help Pathfinder SEO grow!"
Lindsay Halsey
Pathfinder SEO
Get Started Today
Ready to kick-start your content marketing strategy today?
Here are some options for working with The Blogsmith:
CONTENT STRATEGY CONSULTING
Guidance for starting or developing your content strategy $ 200
/hour
- Strategy call with Maddy Osman
- Call recording
- Follow up email: notes and next steps
BLOG ARTICLE
Ghostwriting (or Maddy Osman byline) $ 1
/word
- Custom feature image + supporting images
- Data-driven topic development
- In-depth keyword research + professional edits
Save with retainer pricing — get in touch for details.
Most popular
COPYWRITING
Webpage copy, email copy, and ebooks $ 1.50
/word
- Content strategy
- Keyword research (if applicable)
- Custom supporting images
Options included with all writing services (of 1,500+ words):
Content interview
We’ll setup a time to interview a member of your team with expert knowledge
Expert roundup
We’ll seek out expert opinions to include in the content we’re creating on your behalf
Product demo
We'll connect with your team to get the inside scoop (+ grab content screenshots)
Hot Off the Press: In-Depth Content Marketing Advice
MasterClass Review: Get Expert Business and Writing Tips
Maddy Osman October 18, 2022
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Meet the Team
Founder, SEO Content Strategist
Maddy is the founder of The Blogsmith and shapes our content writing style, process, and strategy.
Content Manager
Amanda Moutinho is an award-winning journalist passionate about sharing information to help people and businesses reach their full potential.
Assistant Content Manager
Martha is a freelance writer and content creator serving as the assistant content manager for The Blogsmith. She has a passion for storytelling and creating content to inform and inspire.
Editor
Stephanie Holland is an editor who helps make The Blogsmith content the best it can be.
Editor
Ammar Qazi is a freelance editor for The Blogsmith who believes in the inexhaustible source of magic in words.
Editor
Diego is a freelance editor for the Blogsmith. He is also a full-time bilingual content creator who is always keen on trying new things.
Editor
Amber Bennett is a freelance editor for The Blogsmith. She enjoys hiking and baking in her free time.
Editor
Eric is a freelance editor who enjoys contributing to the process of producing informative and compelling content.
SEO Content
Jasmine Leechuy is a professional marketer and content creator helping business create meaningful connections and long-term growth.
SEO Content
Salini Vineeth is a freelance writer with a decade of experience in the engineering industry. She is also a travel and fiction writer.
SEO Content
Sarah Newsome is a freelance writer currently living just outside Tokyo, Japan. She enjoys traveling, learning new languages, and cross stitch.
SEO Content
Farrah is an engineer with a passion for storytelling. She has been working with The Blogsmith since 2017.
SEO Content
Billy Njogu is a content writer focused on helping B2B tech companies engage their audience by delivering content that solves their problems.
SEO Content
Ian is a freelance writer who loves to turn complex ideas into simple and readable content that people can relate with. He also loves to play chess during his free time.
SEO Content
Arjun is an accountant-turned-writer who creates content for companies of the future.
SEO Content
Kasturi is an Economics and Business graduate who loves telling compelling stories about brands that inspire readers to take action. She also writes fiction and has published a debut novel and several short stories.
SEO Content
Lars is a freelance writer who writes engaging and valuable content for B2B businesses that want to make an impact with their online presence.
Project Manager
The Blogsmith’s Project Manager with over 5 years of experience in the digital marketing industry.
Account Manager
Marella is an Account Management and Client Servicing expert who sits in the sweet spot between clients and internal partners.
Account Manager
Neil is an account manager who works towards building and strengthening mutually beneficial client relationships.
Account Manager
Helping clients meet their goals with passion, and advocating their needs.
Hiring Manager
Adelle maintains an exceedingly productive payroll environment, with a knack for problem-solving. Adelle excels at prioritizing multiple ongoing projects.
SEO Specialist
Rochelle is The Blogsmith’s SEO and CMS Specialist. She help with Keyword Research and Content Strategy for new and scaling B2B companies.
SEO Specialist
Jonathan is a SEO specialist who likes to do research and analysis to improve a website’s ranking on search engines like Google.
SEO Specialist
Jonna is an SEO Specialist who enjoys finding the best keywords for clients to rank blogs fast, with on-page SEO, off-page SEO and Google Sheet expertise.
SEO Specialist
Amiel is an SEO specialist who helps optimize content for TheBlogsmith clients to bring more value to their audience and get better rankings in search engines
SEO Specialist
Lorraine enjoys using keyword research and topic clustering to help B2B companies boost their traffic and position themselves as experts in their niche.
Graphic Designer
Levi is a passion-driven designer who loves to solve problems with creative design solutions.
Graphic Designer
Munaisra is a Graphic designer who loves communicating through design.
Social Media Copywriter
Sara Strohschein is a Social Media Copywriter who loves grammar, writing, and all things design.
Bookkeeping Specialist
Bon is a freelance accountant helping the business streamline financials, and get clarity and confidence with numbers to make smart decisions.
Bookkeeping Specialist
Julie is a Junior Accountant that will assist in all bookkeeping duties.
Interested in joining the team?
Contact The Blogsmith Team
Let’s chat content!
