Your Partner for Achieving Content Marketing Goals
Marketing that Matters
Your audience’s needs are multifaceted, and so it takes the right piece of content to make the impact you want. We can help you reach your goals of converting customers, beating competitors, ranking in the top search results, increasing brand awareness, and more.
The Blogsmith never creates content for content’s sake. Each asset we make is strategic and purposeful.
We’ve helped clients with:
- Sales assets
- Ebooks
- Whitepapers
- Course material
- Technical writing
- Thought leadership
- Guest posting
- Press releases
- Social assets
- Interactive web pages
- Infographics
- Animated videos
- Video scripts
And of course… blog articles!
Brands We've Worked With
Discover the Holistic Approach
Combined SEO + Content Marketing
Streamline your marketing workflow by working with one agency for all your SEO and content marketing needs, including high-quality, fully optimized assets that support your sales funnel growth.
Content Strategy Tailored to Your Needs
Opt for a data-driven, expertise-led approach to creating individual plans tailored for your brand. Choose from myriad options of content asset and SEO strategy services to meet your growth needs.
Work the Way You Want
Work with a partner that fits seamlessly into your workflow. You get the option to be as hands-on, or off, as you want to be — receiving high-quality content either way.
End-to-End Support
Trust a partner who can support your SEO and content process from ideation and content creation to publication and distribution.
Content for Your Entire Sales Funnel
Balance your sales and marketing support with content assets that nurture leads throughout the entire customer journey so you can maximize conversions.
What Our Clients Say About Us
"I can’t say enough good things about Maddy and her content agency, The Blogsmith, who I worked closely with while overseeing the HubSpot blog.
When the sh*t hit the fan last year in the SEO world, my team at HubSpot leaned on Maddy and her writers to help us experiment with a more journalistic style on our blog. And they delivered, providing updates to 60 pieces in under two months, many of which outperformed our expectations. One piece they rewrote saw organic traffic climb from 24k to 140k views in the month following the update. Another post went from 400 to 4k organic visits in one month. Maddy’s team injected more personaity, data and expertise into those pieces, talking to multiple subject matter experts for all 60 posts (as a longtime reporter, I respect the hustle).
If your content team or company needs help navigating the new era of search, you would do well to give Maddy a call. Her team is fast, smart, and professional. And she’s a true pro."
"I worked with Maddy Osman and her team at The Blogsmith on an epic e-book. We're talking 15,000 words in which she conducted several interviews with industry experts to make sure that our e-book was sourced with excellent tactics, recommendations, strategy, you name it. They produced the graphics. The entire process was seamless.
There was great communication throughout. They took my feedback, they incorporated it, and ultimately produced a polished PDF with graphics that we could use across our website as a lead asset, generated a ton of valuable leads, and I believe the company is actually still using it today. It is a massive lead driver, huge value add, and I would highly recommend working with Maddy and her team. They were fantastic."
"The Blogsmith was a helpful resource to have while we went through a transition period in our marketing function. They helped ensure we had a consistent pulse with our target market while we focused on rebuilding the team.
Further, we found that our content needs had changed and the Blogsmith team was flexible in adjusting our contract to use some of our spend towards a new video-based asset, which is a core asset we use in our materials and website to this day. The team is always receptive to feedback and have a focus on making sure their work has value to us. Really appreciative of the relationship we share!"
"I can’t say enough good things about Maddy and her content agency, The Blogsmith, who I worked closely with while overseeing the HubSpot blog.
When the sh*t hit the fan last year in the SEO world, my team at HubSpot leaned on Maddy and her writers to help us experiment with a more journalistic style on our blog. And they delivered, providing updates to 60 pieces in under two months, many of which outperformed our expectations. One piece they rewrote saw organic traffic climb from 24k to 140k views in the month following the update. Another post went from 400 to 4k organic visits in one month. Maddy’s team injected more personaity, data and expertise into those pieces, talking to multiple subject matter experts for all 60 posts (as a longtime reporter, I respect the hustle).
If your content team or company needs help navigating the new era of search, you would do well to give Maddy a call. Her team is fast, smart, and professional. And she’s a true pro."
"I worked with Maddy Osman and her team at The Blogsmith on an epic e-book. We're talking 15,000 words in which she conducted several interviews with industry experts to make sure that our e-book was sourced with excellent tactics, recommendations, strategy, you name it. They produced the graphics. The entire process was seamless.
There was great communication throughout. They took my feedback, they incorporated it, and ultimately produced a polished PDF with graphics that we could use across our website as a lead asset, generated a ton of valuable leads, and I believe the company is actually still using it today. It is a massive lead driver, huge value add, and I would highly recommend working with Maddy and her team. They were fantastic."
Further, we found that our content needs had changed and the Blogsmith team was flexible in adjusting our contract to use some of our spend towards a new video-based asset, which is a core asset we use in our materials and website to this day. The team is always receptive to feedback and have a focus on making sure their work has value to us. Really appreciative of the relationship we share!"
One project that really stood out was a refresh of a long-form blog post that wasn’t performing well. Maddy’s team helped improve the content’s SEO value, updated outdated information, and made thoughtful adjustments based on the latest search algorithm updates. The result? The post hit #1 on Google and now brings in nearly 100K organic visits a month."
The Power of High-Quality Content
In the age of digital-first marketing, content is a primary way that businesses build and nurture relationships with potential customers. Engaging content that’s targeted to your key buyer personas has the power to generate and sustain growth throughout your sales and marketing funnels.
With our deep knowledge of content marketing and SEO best practices, we create tailored strategies that help our clients exponentially increase their organic traffic, build brand awareness, establish themselves as authoritative thought leaders, and demonstrate the value of their products to future customers.
That’s the power of having your content writing agency and SEO content agency, all in one.
Unlock the Potential of Full-Funnel Content
We create content that engages your leads every step of the way, even after they convert.
Attract
- Blog posts
- E-books
- Website copy
- Infographics
- Lead magnets
Nurture
Engage and educate your marketing-qualified leads.
- Comprehensive guides
- Value-adding resources
- Product-oriented blog posts
- Newsletters
- PR updates
Convert
Provide sales-qualified leads with the resources they need to make a decision.
- Competitor review posts
- Customer case studies
- FAQs
Engage
- Tutorials
- Knowledge base articles
Attract
Establish your brand as an industry thought leader to bring more leads to the top of the funnel.
- Blog posts
- Ebooks
- Website copy
- Infographics
- Lead magnets
Nurture
Engage and educate your marketing-qualifed leads.
- Comprehensive guides
- Value-adding resources
- Product-oriented blog posts
- Newsletters
- PR updates
Convert
Provide sales-qualifed leads with the resources they need to make a decision.
- Competitor review posts
- Customer case studies
- FAQs
Engage
Keep existing customers engaged and informed about how to get the most out of using your product.
- Tutorials
- Knowledge base articles
Content for Everyone in Your Sales Funnel
We know that your enterprise-level leads that are interested in your top-tier plans will have different pain points, goals, and priorities than small business owners who prefer to start with entry-level or core products.
That’s why we take all of your personas into account and create a multifaceted strategy that ensures full-funnel content coverage for all of your key buyer segments.
Our Proven Process
What’s it like to work with The Blogsmith?
Connect with Our Team
Receive a Tailored Strategy
Grow Your Business
Connect With Our Team
Receive a Tailored Strategy
Grow Your Business
Case Studies
Find the Plan That Works for You
Retainers designed to meet your particular needs. Whether you’re looking to build your content strategy from the ground up or you already have an established workflow, there’s a plan for you.
If you’re not sure where to start, speak with members of our team to find the right fit. We’re here to make content work for you.
Writing Retainer
Strategy Retainer
We take your goals and transform them into a fully fledged content operation powered by SEO best practices and analytical insights.
Work with The Blogsmith to jumpstart your business’ growth through content and UX enhancement.
Book a meeting or use the contact form below:
Meet the Team
Skilled SEO content writers and copywriters
For appealing to the human reader while creating SEO-optimized website and blog content that performs well with algorithms.
Professional editors
To make sure every piece sounds like you, resonates with your audience, and adheres to formatting best practices, so each piece of content matches your brand’s standards.
In-house graphic designers
To make an impact and complement the article’s text with on-brand images designed for shareability and reader engagement.
SEO strategists
To analyze competitor performance, understand user intent, and identify opportunities to optimize for relevant search features and maximize your content’s SERP impact.
Account managers
To create a content production process that works with your existing project management system (and other tool preferences), share regular progress updates, and ensure your assets are delivered on time.
Content managers
Your partner and main point of contact to guide and help build your content strategy and oversee content execution.
The Blogsmith Blog
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