Founded by Maddy Osman
About the blogsmith
The Blogsmith is an SEO content writing agency for B2B technology brands.
We create short and long form content that moves human readers while being easily indexable by Googlebot. We explore topics from new perspectives to keep your audience engaged.
Why Maddy Osman Started The Blogsmith
The path that led to starting The Blogsmith included:
- Learning HTML/CSS in middle school
- Building websites for student organizations and events in college (where she discovered WordPress)
- Writing for the University of Iowa’s Student Life and Study Abroad blogs
- Taking on freelance marketing jobs while working in sales at Groupon after graduating
- Starting a Chicago blog and finding success growing it with content marketing and SEO
It was this unique combination of circumstances that led to the SEO content focus of The Blogsmith.
Are You a Good Fit to Work with The Blogsmith?
Our typical client is a B2B technology brand. We love working for members of the WordPress community and equally enjoy spinning up stories and use cases for SaaS brands. We also love to wax poetic about our take on digital marketing strategy.
If you want to see if we’re a good fit to handle your topic, get in touch.
Book Maddy Osman to Speak
Maddy Osman has spoken for audiences that range from local meetups, a conference for successful Denver bloggers, corporate training groups, WordCamp events across the country — and everything else in between. Audience members frequently share feedback about her ability to break down complex topics and focus on actionable takeaways.
We can create group or one-on-one training events, either virtual or on-site.
Interested to know more about Maddy’s digital marketing expertise?
Check out The Blogsmith’s portfolio for published examples on high authority industry websites, like WordPress.com, HubSpot, Search Engine Journal, Sprout Social, and GoDaddy.
. @MaddyOsman is covering a speaker who had a family emergency. She's doing an amazing job improv-ing a 3 hour workshop on content strategy. #WCDenver pic.twitter.com/ofJp5REQbK
— Patrick Rauland (@BFTrick) July 29, 2018
- How to Grow Your Business with Virtual Assistants
- How to Negotiate a Six-Figure Freelancing Salary
- Increase Your Website Conversions With Simple UX Audits
- How to Use WordPress
- How to Write a Kick-Ass Blog Post
- How to Master Keyword Research (Even if SEO Makes You Feel Lost)
- How to Get Backlinks (without Being Annoying)
WordCamp US 2019: How to Perform a Quality UX Audit on a Budget
Other conferences I’ve spoken at:
- FYI Conference 2018
- WordCamp Denver 2017, 2018, 2020
- Colorado Translators Association Conference 2019
- SEJSummit 2020
- SearchCon 2020
- Denver Startup Week 2018, 2019
Meet the Team
Founder, SEO Content Strategist
Maddy is the founder of The Blogsmith and shapes our content writing style, process, and strategy.
Content Manager
Amanda Moutinho is an award-winning journalist passionate about sharing information to help people and businesses reach their full potential.
Editor
Stephanie Holland is an editor who helps make The Blogsmith content the best it can be.
Editor
Ammar Qazi is a freelance editor for The Blogsmith who believes in the inexhaustible source of magic in words.
Editor
Diego is a freelance editor for the Blogsmith. He is also a full-time bilingual content creator who is always keen on trying new things.
SEO Content
Jasmine Leechuy is a professional marketer and content creator helping business create meaningful connections and long-term growth.
SEO Content
Salini Vineeth is a freelance writer with a decade of experience in the engineering industry. She is also a travel and fiction writer.
SEO Content
Sarah Newsome is a freelance writer currently living just outside Tokyo, Japan. She enjoys traveling, learning new languages, and cross stitch.
SEO Content
Farrah is an engineer with a passion for storytelling. She has been working with The Blogsmith since 2017.
SEO Content
Ian is a freelance writer who loves to turn complex ideas into simple and readable content that people can relate with. He also loves to play chess during his free time.
SEO Content
Arjun is an accountant-turned-writer who creates content for companies of the future.
SEO Content
Billy Njogu is a content writer focused on helping B2B tech companies engage their audience by delivering content that solves their problems.
SEO Content
Fredrick is a writer who models complex brand messages into simple, information-packed, and relatable content.
SEO Content
Kasturi is an Economics and Business graduate who loves telling compelling stories about brands that inspire readers to take action. She also writes fiction and has published a debut novel and several short stories.
SEO Content
Lawrence is a freelance writer who writes engaging and valuable content for B2B businesses that want to make an impact with their online presence.
SEO Content
Shalon is a freelance writer who brings out content’s unique edge to attract like-mined people.
Project Manager
The Blogsmith’s Project Manager with over 5 years of experience in the digital marketing industry.
Account Manager
Marella is an Account Management and Client Servicing expert who sits in the sweet spot between clients and internal partners.
Billing
Adelle maintains an exceedingly productive payroll environment, with a knack for problem-solving. Adelle excels at prioritizing multiple ongoing projects.
SEO Specialist
Rochelle is The Blogsmith’s SEO and CMS Specialist. She help with Keyword Research and Content Strategy for new and scaling B2B companies.
SEO Specialist
Jonathan is a SEO specialist who likes to do research and analysis to improve a website’s ranking on search engines like Google.
Graphic Designer
Levi is a passion-driven designer who loves to solve problems with creative design solutions.
Graphic Designer
Munaisra is a Graphic designer who loves communicating through design.
Social Media Copywriter
Sara Strohschein is a Social Media Copywriter who loves grammar, writing, and all things design.
Interested in joining the team?
The Blogsmith: Awards We’ve Won
According to One Woman Shop
According to The Write Life
According to Pathfinder SEO
We Have the Coolest Clients
Read happy feedback from The Blogsmith's audience:
Learned so much at #WooSesh today + so much more to analyze/consider + action steps to take. Thank you @WooSesh_ Brian + Patrick for organizing, @WooCommerce for sponsoring and all speakers, especially @rebeccagill @LindseyMillerWP @shaptora and @MaddyOsman! #TiredButInspired
— Luci Westphal (@luciwest) October 19, 2018
This panel is killing it! So many nodding heads. Lots of sage advice. #WCDenver https://t.co/8yw65VUHDk pic.twitter.com/cZPy5yyr8F
— Zack Katz (@zackkatz) July 28, 2018
Maddy’s advice on the practice of referring to your brand instead of yourself is great. There are always opportunities to personalize the conversation and refer to “me,” but in general, build up the brand! @wpmrrsummit #wpmrrvs
— Dave Schmidt (@IAmDaveSchmidt) September 24, 2020
What to see what we’re capable of? Check out our latest published samples
Want to Talk Content?
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