Bespoke Content Audit Services That Meet Your Needs
The Blogsmith team has critically reviewed content performance across specific qualitative and quantitative metrics to help leading brands like Bluehost, HubSpot’s The Hustle, Scribe, SCOTTeVEST, Goodcover, and Hourly maximize the quality and reach of their websites.
Why We’re the Best Content Audit Service for You
Our content audits typically start with a focus on SEO. However, we can include other important factors, such as product updates and user experience (UX), and also offer full content audits that cover everything from technical SEO to writing and design.
After we complete the audit, we’ll deliver a full report detailing what we uncovered and guidance for applying our insights.
You have the option for a detailed visual report to present to your team and stakeholders that showcases your successes and highlights opportunities to improve your reach.
What It’s Like to Work with The Blogsmith on Content Quality Audits
Implementing Our Audit Report
Meet with your Content Manager to set key performance indicators (KPIs) and goals that align with your business strategy. We’ll guide you if you need help choosing what content audit service is best for your needs or what KPIs you should prioritize. For example, if you’re noticing low engagement or dealing with high bounce rates, we’ll do a content performance audit to uncover what’s happening and why. We’ll also discuss project timelines and budget, which will vary based on the scope of the audit.
Auditing Your Content Assets
Our team will work with you to develop a strategy that’s likely to have the greatest return on investment (ROI). We can audit a specific factor across your entire website or a few things across a series of pages. We evaluate content quality and performance; pinpoint gaps, errors, and redundancies; and deliver a comprehensive report tailored to your needs and goals.
Implementing Our Audit Report
We meet with you to break down our findings so it’s easy to take the next step, whether your internal team takes the reins or we work together on the next phase of the project (i.e., content rewrites after auditing old content). Whatever path you take, our meticulous reports cover all aspects of your content audit needs, from UX, strategy, and visuals to calls to action (CTAs), brand messaging, and SEO.
Types of Content Audit Services We Offer
Every brand has unique needs, so we tailor your content audit to the peculiarities of your website and business interests. To illustrate our approach, here are examples of audit focuses we have provided for clients in the past.
Content Performance Audits
Our content performance audits help you see how well your blog posts are doing across over 20 metrics, such as impressions and rank position, to spot growth opportunities.
Content Refresh Audits
We determine which pages need rewriting or updating, analyzing long-term organic search performance to ascertain reasons behind low rankings, such as content decay.
Blog Post Quality Audits
Our blog content audit helps you maintain content quality and readability following a site migration or to make sure your long-standing blog is up to date with your most recent standards. We also evaluate the quality of visuals and alt text and review on-page elements for broken links and suitable metadata.
Content Cannibalization Audits
If you have a large-scale blog or are doing some content pruning, we can identify pages to merge or optimize for new keywords to avoid cannibalization.
Product-Led Content Audits
This audit assesses existing content assets to incorporate new product features or services. We identify areas to highlight new features and optimize content for better rankings.
Media Asset Performance Audits
Our newest content audit service assesses your current assets to pinpoint top-performing topics. This audit helps streamline your content creation focus and refine topic selection.
UX Audits
And More
The Blogsmith is always open to serving the nuanced needs of each client. Interested in something not on this list? We can help.
Client Success Stories
“By [The Blogsmith] conducting the audit, the speed with which [they] were able to evaluate and then optimize that content, as of today, I am not convinced we would have done that [by ourselves] because we’re constantly moving, and because of you, we have had the capacity to improve our content holistically. Our entire blog is much more powerful because you guys gave us the time to do it ourselves because you’d already done that audit.”
Lauren Funaro
Head of Content at Scribe
Team up with The Blogsmith to optimize your content for humans and robots.
