Dust Off Your Content Cobwebs With Our Article Rewriting Services
Why Choose The Blogsmith’s Content Rewriting Services
We Give Your Customers What They’re Looking For
With a content rewrite, you’ll continue to fulfill search intent, regardless of when the original article was written. Don’t forget that Google rewards up-to-date content — the algorithm prioritizes the freshest content when it’s helpful to the searcher.
We Pinpoint the Most Impactful Content Rewrite Opportunities
We don’t just glance over last year’s content and recommend that you rewrite everything. Instead, we discuss your content goals, like moving already ranking posts further up the SERPs and giving previously high-performing posts the content boost they need to get back to driving relevant traffic. Your goals inform our content audit — we can either identify rewriting opportunities for you or execute rewrites based on a list you provide.
We Elevate Your Content With Relevant Research
For every content audit, we use a data-centric approach to SEO that’s focused on your industry and business goals. We’ll help you update your marketing approach to effectively target your ideal customers and move them through the sales funnel.
We Build on Your Previous Work
A content rewrite is essentially a makeover, so you don’t have to start your SEO efforts from scratch. By improving an existing URL for your page, you retain many SEO benefits and traffic progress you’ve already made.
We Help You Stay Up-to-Date and On-Brand
Our article rewrite services include updating statistics, links, and illustrations to achieve a relevant and consistent voice. Going through a rebrand or acquisition? Clients navigating major business changes trust us to evolve previously published content into something that better matches new company messaging and branding.
We Get Results
We’re a results-driven agency, and we bring our best to every client project. Whether you’re sprucing up some underperforming content or overhauling your knowledge base, we’ll tailor our approach to your goals, such as improving traffic and conversion rates.
Fresh, Experienced Eyes
You might already have a content team in place, but your content program can benefit from the fresh outlook of an expert content marketing agency (that’s us!). While we take over the minutiae of this aspect of your content operations, you can focus on other pressing projects
What It’s Like To Work on Article Rewrites With The Blogsmith
Define the Project’s Scope
What are your goals? Whether you want to bring your content up to speed with today’s industry best practices, internal guidelines, or SEO changes, we can make it happen. If you’ve already done an internal content audit and have some articles and guidelines in mind for rewriting, just let us know, and we’ll bring your content up to standard. Or we can help you review your content library to ensure the planned rewrites match your brand goals.
Get a High-Quality Assessment
We’ll assess each content piece to determine what it needs to help you reach your goals and whether a full rewrite is necessary. We can help you plan your next move by looking through the lens of internal guidelines, competitor research, and SEO best practices to ensure you stay on top or knock competitors off their SERP perch.
Rewrite Your Content
With an effective roadmap in place, our team is poised to execute a rewrite strategy that achieves your content goals. Our team of SEOs, writers, editors, designers, and content strategists will work together to ensure the new content’s voice, format, structure, illustrations, style, and subject matter aligns with your brand while giving it that relevant, fresh air that’ll appeal to readers and search engines alike.
Publish Your Fresh Content Wherever You Want
Once we’ve worked our rewriting magic, you’ll get publish-ready content with all the bells and whistles, including meta titles and descriptions, high-quality images, and alt text. If you have any extra requests, like help uploading to your content management system, we can help with that, too.
What It’s Like To Work on Article Rewrites With The Blogsmith
Define the Project’s Scope
What are your goals? Whether you want to bring your content up to speed with today’s industry best practices, internal guidelines, or SEO changes, we can make it happen. If you’ve already done an internal content audit and have some articles and guidelines in mind for rewriting, just let us know, and we’ll bring your content up to standard. Or we can help you review your content library to ensure the planned rewrites match your brand goals.
Get a High-Quality Assessment
We’ll assess each content piece to determine what it needs to help you reach your goals and whether a full rewrite is necessary. We can help you plan your next move by looking through the lens of internal guidelines, competitor research, and SEO best practices to ensure you stay on top or knock competitors off their SERP perch.
Rewrite Your Content
With an effective roadmap in place, our team is poised to execute a rewrite strategy that achieves your content goals. Our team of SEOs, writers, editors, designers, and content strategists will work together to ensure the new content’s voice, format, structure, illustrations, style, and subject matter aligns with your brand while giving it that relevant, fresh air that’ll appeal to readers and search engines alike.
Publish Your Fresh Content Wherever You Want
Once we’ve worked our rewriting magic, you’ll get publish-ready content with all the bells and whistles, including meta titles and descriptions, high-quality images, and alt text. If you have any extra requests, like help uploading to your content management system, we can help with that, too.
What We’re Proud of
Brand-Based Solutions
We’ve rewritten content for enterprise clients like HubSpot and Scribe, helping them turn old articles into high-quality lead magnets — all while adhering to their brand voice and style.
Whether our clients need some new keyword targeting, a fresh set of industry-relevant stats, or some subject matter expert (SME) input to drive engagement, we deliver.
Our designers act as an extension of the brand teams we work with. They can deftly apply your company style and help with any branding updates, from copy to design assets. Custom graphics are included in our rewrite project pricing.
New Tech Updates? No Problem
When Bluehost faced the inevitable issue of its software review articles becoming outdated, we stepped in with a solution.
We rewrote the articles to include the newest information on features, performance, and prices, helping draw new customers to Bluehost’s blog.
Nexcess had how-to guides that weren’t relevant to the most recent version of its hosting product. We fact-checked the content, updated the necessary instruction steps, and added fresh screenshots to boot.
Client Success Stories
“In Q4 2022, I worked on an experimental content revamp project for an old blog post that was not performing optimally. After working with The Blogsmith to improve the page’s SEO value, refresh out-of-date information, and make changes that catered to Google’s newest algorithmic updates, the blog post ranked #1 on Google by Q1 2023 and brought in almost 100K organic traffic visits monthly.”
Autumn Witter
Marketing Manager at HubSpot
Work with The Blogsmith to keep your brand on top of the latest trends and best content practices.
Let’s Talk About Making Your Old Content Shine!
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