Dust Off Your Content Cobwebs With Our Article Rewriting Services

Is your old content seeing a performance dip in search engines and failing to engage your audience? Even the best writing can look old hat when its stats are outdated, but there are ways to rework content into something new and useful while upholding your brand’s reputation. The Blogsmith has helped enterprise brands like HubSpot, Liquid Web, Wix, and Scribe give their content a lift to make it relevant to humans and search engines.

Why Choose The Blogsmith’s Content Rewriting Services

We Give Your Customers What They’re Looking For

With a content rewrite, you’ll continue to fulfill search intent, regardless of when the original article was written. Don’t forget that Google rewards up-to-date content — the algorithm prioritizes the freshest content when it’s helpful to the searcher.

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We Pinpoint the Most Impactful Content Rewrite Opportunities

We don’t just glance over last year’s content and recommend that you rewrite everything. Instead, we discuss your content goals, like moving already ranking posts further up the SERPs and giving previously high-performing posts the content boost they need to get back to driving relevant traffic. Your goals inform our content audit — we can either identify rewriting opportunities for you or execute rewrites based on a list you provide.

The Blogsmith pilot infrequent projects

We Elevate Your Content With Relevant Research

For every content audit, we use a data-centric approach to SEO that’s focused on your industry and business goals. We’ll help you update your marketing approach to effectively target your ideal customers and move them through the sales funnel.  

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We Build on Your Previous Work

A content rewrite is essentially a makeover, so you don’t have to start your SEO efforts from scratch. By improving an existing URL for your page, you retain many SEO benefits and traffic progress you’ve already made. 

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We Help You Stay Up-to-Date and On-Brand

Our article rewrite services include updating statistics, links, and illustrations to achieve a relevant and consistent voice. Going through a rebrand or acquisition? Clients navigating major business changes trust us to evolve previously published content into something that better matches new company messaging and branding.  

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We Get Results

We’re a results-driven agency, and we bring our best to every client project. Whether you’re sprucing up some underperforming content or overhauling your knowledge base, we’ll tailor our approach to your goals, such as improving traffic and conversion rates.

Fresh, Experienced Eyes

You might already have a content team in place, but your content program can benefit from the fresh outlook of an expert content marketing agency (that’s us!). While we take over the minutiae of this aspect of your content operations, you can focus on other pressing projects

What It’s Like To Work on Article Rewrites With The Blogsmith

The Blogsmith Free Consultation

Define the Project’s Scope

What are your goals? Whether you want to bring your content up to speed with today’s industry best practices, internal guidelines, or SEO changes, we can make it happen. If you’ve already done an internal content audit and have some articles and guidelines in mind for rewriting, just let us know, and we’ll bring your content up to standard. Or we can help you review your content library to ensure the planned rewrites match your brand goals.

The Blogsmith next steps
The Blogsmith content ideation plan

Get a High-Quality Assessment

We’ll assess each content piece to determine what it needs to help you reach your goals and whether a full rewrite is necessary. We can help you plan your next move by looking through the lens of internal guidelines, competitor research, and SEO best practices to ensure you stay on top or knock competitors off their SERP perch.

The Blogsmith next steps
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Rewrite Your Content

With an effective roadmap in place, our team is poised to execute a rewrite strategy that achieves your content goals. Our team of SEOs, writers, editors, designers, and content strategists will work together to ensure the new content’s voice, format, structure, illustrations, style, and subject matter aligns with your brand while giving it that relevant, fresh air that’ll appeal to readers and search engines alike.

The Blogsmith next steps
The Blogsmith next steps
The Blogsmith client intake process

Publish Your Fresh Content Wherever You Want

Once we’ve worked our rewriting magic, you’ll get publish-ready content with all the bells and whistles, including meta titles and descriptions, high-quality images, and alt text. If you have any extra requests, like help uploading to your content management system, we can help with that, too. 

What It’s Like To Work on Article Rewrites With The Blogsmith

The Blogsmith Free Consultation

Define the Project’s Scope

What are your goals? Whether you want to bring your content up to speed with today’s industry best practices, internal guidelines, or SEO changes, we can make it happen. If you’ve already done an internal content audit and have some articles and guidelines in mind for rewriting, just let us know, and we’ll bring your content up to standard. Or we can help you review your content library to ensure the planned rewrites match your brand goals.

The Blogsmith content ideation plan

Get a High-Quality Assessment

We’ll assess each content piece to determine what it needs to help you reach your goals and whether a full rewrite is necessary. We can help you plan your next move by looking through the lens of internal guidelines, competitor research, and SEO best practices to ensure you stay on top or knock competitors off their SERP perch.

ebook services writing insightful content

Rewrite Your Content

With an effective roadmap in place, our team is poised to execute a rewrite strategy that achieves your content goals. Our team of SEOs, writers, editors, designers, and content strategists will work together to ensure the new content’s voice, format, structure, illustrations, style, and subject matter aligns with your brand while giving it that relevant, fresh air that’ll appeal to readers and search engines alike.

The Blogsmith client intake process

Publish Your Fresh Content Wherever You Want

Once we’ve worked our rewriting magic, you’ll get publish-ready content with all the bells and whistles, including meta titles and descriptions, high-quality images, and alt text. If you have any extra requests, like help uploading to your content management system, we can help with that, too. 

What We’re Proud of

Brand-Based Solutions

We’ve rewritten content for enterprise clients like HubSpot and Scribe, helping them turn old articles into high-quality lead magnets — all while adhering to their brand voice and style.

Whether our clients need some new keyword targeting, a fresh set of industry-relevant stats, or some subject matter expert (SME) input to drive engagement, we deliver.   

Our designers act as an extension of the brand teams we work with. They can deftly apply your company style and help with any branding updates, from copy to design assets. Custom graphics are included in our rewrite project pricing.

New Tech Updates? No Problem

When Bluehost faced the inevitable issue of its software review articles becoming outdated, we stepped in with a solution.

We rewrote the articles to include the newest information on features, performance, and prices, helping draw new customers to Bluehost’s blog.

Nexcess had how-to guides that weren’t relevant to the most recent version of its hosting product. We fact-checked the content, updated the necessary instruction steps, and added fresh screenshots to boot.

Client Success Stories

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Goodcover logo
  • 138 page 1 Google rankings
  • 22 first-position rankings
  • 22 featured snippet results
Hourly logo text
  • 2,821 page 1 Google rankings
  • 331 first-position rankings
  • 227 featured snippet results
Nexcess logo text
Nexcess logo text
  • 779 page 1 Google rankings
  • 92 first-position rankings
  • 69 featured snippet results
Autumn Witter

“In Q4 2022, I worked on an experimental content revamp project for an old blog post that was not performing optimally. After working with The Blogsmith to improve the page’s SEO value, refresh out-of-date information, and make changes that catered to Google’s newest algorithmic updates, the blog post ranked #1 on Google by Q1 2023 and brought in almost 100K organic traffic visits monthly.”

Autumn Witter
Marketing Manager at HubSpot

Work with The Blogsmith to keep your brand on top of the latest trends and best content practices.

Let’s Talk About Making Your Old Content Shine!

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